In the world of business, finding the right words is everything. Even in a visual field like architecture, the written or spoken message is an invitation, an education, an engagement. PK draws on years of experience spanning all types of business writing, serving a coast to coast clientele. Complexity is a specialty, and successes include numerous winning submissions for government bid projects in landmark building restoration. Marketing and PR clients are as various as Herman Miller, the Wisconsin Humane Society, and the Great Harvest Bread Company. (Select publication and client list here.) Fresh arenas are always welcome. Expertise includes:
• Concept development, composition and submission of RFP proposals of work, presentations, award submissions, and exhibits
• Collaboration with broader teams to capture knowledge and bring it to bear on written material
• PR, brand journalism and content placement rooted in magazine journalism experience
• Copywriting for various platforms, including web content, digital marketing, social media, print
• Technical writing, white papers, specifications, safety guidelines
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Web Content and E-Marketing
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Product Copy
Engaging the audience around exceptional qualities
Excerpt, launch copy for the Herman Miller Eames Task Chair:
It beckons with an aesthetic and a biomorphic shape that have become archetypal: the Eames molded shell, prized since 1950 for inventing a new paradigm for simple and comfortable, sophisticated and playful seating. In this iteration as the Eames Task Chair, the iconic chair steps up its service as a desk chair that provides effortless functionality and flexibility.
The Eames Task Chair marries the beloved molded one-piece shell design—in side or armchair versions—with a five-star base for just-right stability and a height-adjustable, swivel-mounted seat and casters for mobility. The molded fiberglass of the original Eames Shell Chair—with all of its expressive surface variation—is once again available thanks to an environmentally friendly process. Along with the molded plastic version, it offers a customizable aesthetic; colors range from fresh to vintage pigments, available with or without full upholstery, or a seat pad. The Eames Task Chair also offers a choice of bent wire or molded wood side chair shells. Whatever options you choose, Eames Task Chairs are look-good, feel-good form following function at its agile best…
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Technical Writing
Taking what the experts know, improving flow, making it more accessible
Excerpt, winning technical proposal for architectural conservation, EverGreene Architectural Arts:
…A comprehensive conditions assessment would be conducted of past and active deterioration, post-historic repairs and treatments, and other notable features in each space. Exhaustive onsite observation and meticulous digital recordation would bring the conditions to light. Documentation would include high resolution, color‐rectified, digital images of all specified wall, archway and ceiling surfaces, including details of finish conditions and evidence of application techniques…
To discuss the possibilities, email pia.kealey@gmail.com or call 414.630.2315
