Powerful Writing for You

 

In the world of business, finding the right words is everything. Even in a visual field like architecture, the written or spoken message is an invitation, an education, an engagement. PK draws on years of experience spanning all types of business writing, serving a coast to coast clientele. Design, architecture and construction are a specialty, along with marketing and PR work for clients as various as The Great Harvest Bread Company and the Wisconsin Humane Society. (Publications and clients list here.) Fresh arenas are always welcome. Some specifics:

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• Copywriting for various platforms, including web content, digital marketing and social media, as well as print

• Concept development and composition of RFP proposals of work, presentations, award submissions and exhibits

• Collaboration with broader teams to capture knowledge and bring it to bear on written material

• Highly successful PR, brand journalism and content placement from magazine journalism experience

• Technical writing, white papers, specifications, safety guidelines

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Web Content and E-Marketing

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Product Copy

Engaging the audience around its incomparable qualities

Excerpt:

It beckons with an aesthetic and a biomorphic shape that have become archetypal: the Eames molded shell, prized since 1950 for inventing a new paradigm for simple and comfortable, sophisticated and playful seating. In this iteration as the Eames Task Chair, the iconic chair steps up its service as a desk chair that provides effortless functionality and flexibility.

The Eames Task Chair marries the beloved molded one-piece shell design—in side or armchair versions—with a five-star base for just-right stability and a height-adjustable, swivel-mounted seat and casters for mobility. The molded fiberglass of the original Eames Shell Chair—with all of its expressive surface variation—is once again available thanks to an environmentally friendly process. Along with the molded plastic version, it offers a customizable aesthetic; colors range from fresh to vintage pigments, available with or without full upholstery, or a seat pad. The Eames Task Chair also offers a choice of bent wire or molded wood side chair shells. Whatever options you choose, Eames Task Chairs are look-good, feel-good form following function at its agile best…

 

(Launch copy for Herman Miller Eames Task Chair)

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 Technical Writing

Taking what the experts know, improving flow, making it more accessible

Excerpt:

…A comprehensive conditions assessment would be conducted of past and active deterioration, post-historic repairs and treatments, and other notable features in each space. Exhaustive onsite observation and meticulous digital recordation would bring the conditions to light. Documentation would include high resolution color‐rectified digital images of all specified wall, archway and ceiling surfaces, including details of finish conditions and evidence of application techniques…

(technical proposal for architectural conservation)

To discuss the possibilities, email pia.kealey@gmail.com or call 269.888.5033

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