Powerful Writing for You

 

In the world of business, finding the right words is everything. Even in a visual field like architecture, the written or spoken message is an invitation, an education, an engagement. PK draws on years of experience spanning all types of business writing, serving a coast to coast clientele. Design, architecture and construction are a specialty, along with marketing and PR work for clients as various as The Great Harvest Bread Company and the Wisconsin Humane Society. (Publications and clients list here.) Fresh arenas are always welcome. Some specifics:

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• Copywriting for various platforms, including web content, digital marketing and social media, as well as print

• Concept development and composition of RFP proposals of work, presentations, award submissions and exhibits

• Collaboration with broader teams to capture knowledge and bring it to bear on written material

• Highly successful PR, brand journalism and content placement from magazine journalism experience

• Technical writing, white papers, specifications, safety guidelines

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Web Content and E-Marketing

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Award Submissions

Strategic analysis, critical thinking and composition of successful award submissions

Excerpt:

…Thirteen hundred square feet and a host of new amenities and conveniences have been thoughtfully added to the home, integrating old and new. the most important design success is the way everything now overlooks a central “Gathering Space,” which further opens onto the premier natural amenity, Lake Michigan.

The new areas of the home wrap around the historic heart and honor it by being architecturally subservient, with shed styling and vertical siding. The renovation makes the most of the natural assets of the site, capitalizing on views of the lake to the east and towering conifers to the west…

(AIA state award submission)

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 Technical Writing

Taking what the experts know, improving flow, making it more accessible

Excerpt:

…A comprehensive conditions assessment would be conducted of past and active deterioration, post-historic repairs and treatments, and other notable features in each space. Exhaustive onsite observation and meticulous digital recordation would bring the conditions to light. Documentation would include high resolution color‐rectified digital images of all specified wall, archway and ceiling surfaces, including details of finish conditions and evidence of application techniques…

(technical proposal for architectural conservation)

To discuss the possibilities, email pia@piakealey.com or call 312.945.7765

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